Site Design, Redesign & Consulting
Whether you need a new site or redesign of an old site, I work with you to create a site designed specifically for your target market and keep customers staying longer and returning often.
- Manage your site project
- Help you organize your content
- Set up domain names
- Choose a hosting company
- Help make e-commerce decisions
- Decide a marketing strategy
- Work with your current vendors or staff, such as for graphics, printing and public relations
Training & Maintenance
One of the most important decisions you will need to make is who will maintain your site after it is launched. I can do post-launch maintenance or train your company to handle it alone. There are pluses and minuses to either choice, and we can discuss both at the beginning of the site-design process.
Search Engine Placement
Getting listed at the top of search engines results can be a complicated and difficult process, depending on your particular business. This is also known as optimization and it includes not only working with search engines but several other key factors. I can help you through that process and decide what level of optimization is right for you and your budget.
Marketing Your Website & Business
I offer consulting on both Internet and traditional marketing for your Website and can set up the tools you need to do it.
Besides creating a Website, Internet marketing can include:
- Designing online ads for search engines and other sites
- Setting up and maintaining social media outlets (i.e.: Facebook, Twitter, Pinterest, YouTube)
- Creating video for your site
- Creating templates for email blasts and newsletters
Traditional marketing can include designing and producing:
- Signs & displays
- Logos, business cards & letterhead
- Annual reports & newsletters
- Ads in publications and other printed pieces
- Connecting you with the right organizations to do public speaking
Copywriting & Editing
Your written content on a site has more than one function. It not only gets your message across but it can help you with placement on search engines (aka: site optimization).
I can take your copy or ideas and turn them into a well written, well optimized system of words to help you market your site.
Content Management Systems (aka: CMS)
I can design a custom Website which you can edit, add pages, photos and more, AND even complete the site on your own. To do this, you need to have your site hosted on a Content Management System.
A Content Management System (CMS) is a computer application that allows publishing, editing, modifying and deleting content (photos, text, PDFs).
The content can be organized to be used on different pages with only writing that piece of content or uploading that photo once. This makes any site updating so much easier and quicker.
The best CMSs are online which means you can get to it from any computer (whether in Florence, Italy or Hoboken, NJ). This also means you have more than one person doing updates.
Even if you or your staff are not tech savvy but you want to do in-house updates, I offer easy-to-understand written instructions with my training.
Graphic & Logo Design
If you need a new or redesigned logo for your business, I can develop for you a print package (logo, letterhead, business cards, brochures, signs). The same logo can also be used for your Website, sometimes with modifications for good screen display.
Often known as branding, your logo will be used on different pieces and should have a consistent look.
Good design and good writing on a site can be overshadowed by using bad photography. One of ZagDesign's partners, Patricia Brunelle, is a photographer with 30+ years of experience. She offers high quality products for businesses in a variety of areas (events, portraits, architectural, landscapes, products, studio or journalistic-style).
We can create either new photographs for you, select the most effective stock photos that work with your business, or rescue/restore damaged one-of-a-kind photos you currently need for your site.
With the advent of more computers hooked up to faster connection speeds to access the Internet, video is being used more frequently on Websites. When used right, video can bring traffic to your site. When done right (using good production values: high quality sound, hi-def video), your video can help visitors understand your business, trust your work and encourage them to explore your site.
One of ZagDesign's partners, Patricia Brunelle, is a videographer with 20+ years experience, having produced videos for businesses, non-profits, weddings and families.
A growing industry, the eBook, is a great way to present your information in a professional way or publish material without spending enormous costs on printing.
Your eBook can look like a printed book with chapter headings, a table of contents, photos and graphics but with more color than usually affordable in a printed book. And, the beauty of an eBook is that it is an electronic file with the ability to search every word built in.
To see sample pages of one of my eBooks, click on Taste more! found on my portfolio page.
for an Estimate
- Website Design & Redesign
- 1 Website, 1 Database, All Devices
- Content Management Systems
- Custom Design for Artists
- Search Engine Optimization
- Mobile & Responsive Design
- Project Management
- Digital Photography & Hi-Def Video
- Internet/Traditional Marketing
- Web & Graphic Redesign
- Web Design & Development
- E-commerce Solutions
- Copywriting, Editing & Logos
- Social Media & Marketing
- Web Training & Maintenance
- eBooks, Publishing & Cover Design