Marketing Posts

Website stats - set up, track and interpret

Site owners often want to track their web stats. But what do website stats really tell you?

The stats (a.k.a. statistics or analytics) are a series of graphs and numbers showing the data activity associated with your site (ie: how many visitors have visited a particular page and for how long). 

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What is the best way to present the words on my site?

Here are basic tips to make it easier for people to read your text content, kept engaged and to get the most out of what you wrote.

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Doing a site in phases

Launching a site does not mean your site has to be finished. I write this to introduce the concept that your site can be done in phases for budgetary, business development or content availability reasons.

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What is Search Engine Optimization?

Search Engine Optimization (SEO) means the process of maximizing the number of visitors to your Website by ensuring that the site appears high on the list of results returned by a search engine.

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My favorite third-party bulk email service providers

My favorites email marketing sites are:

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What to write in your email blasts and how to write it

Just sending potential or current customers general information about your business is not good content. You need to have good reasons to send out your emails: a sale, advice on a type of product or service, a monthly newsletter type, an announcement or latest news in your field.

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Ways to collect email addresses from potential customers

Getting good email addresses for your business can be done in different ways. Some companies buy groups of email addresses. According to law, you should not be emailing to people who have not agreed to sign up with you.

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How email service providers for blasts and/or newsletters work

Many businesses try to send out emails/newsletters to their customers and potential customers from their own email addresses. Big mistake.

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