Search Engine Optimization (SEO) means the process of maximizing the number of visitors to your Website by ensuring that the site appears high on the list of results returned by a search engine. SEO has many moving parts. Some of the most important parts to SEO are:
- Being able to identify your potential customers (using demographics)
- Determining which search terms your potential customers are using
- Writing the text for your site using these search terms (within rules)
- Adding code in the backend to highlight these terms
There are what is known as organic results and paid results. The organic results have to do with what you put on your site to make search engines automatically, so to speak, give you higher ranking. The paid results you obviously have to pay for. you can do both.
I help you determine if you need to go the paid-for route and what level of the organic results is right for you and your budget.
To read more, see my blog post: What is Search Engine Optimization?