How email service providers for blasts and/or newsletters work
Many businesses try to send out emails/newsletters to their customers and potential customers from their own email addresses. Big mistake. If you want to send out emails on [...]
Ways to collect email addresses from potential customers
Getting good email addresses for your business can be done in different ways. Some companies buy groups of email addresses. According to law, you should not be emailing [...]
What to write in your email blasts and how to write it
Just sending potential or current customers general information about your business is not good content. You need to have good reasons to send out your emails: a sale, [...]
What you should know before calling a web developer
Often business owners wish to get an estimate for a website project whether it is for a new site, one that needs pieces added or one that needs [...]
The cost to build a website
You budget will determine the cost. However, there are ways to make a budget stretch. And, often the features you might think you want you don't need. There [...]
What does optimizing a website mean and how is it done?
Optimizing a website, also called Search Engine Optimization (SEO), means to put in the best words/phrases that match what the website is selling or offering. If you are [...]
Who owns your site files and graphics after a professional develops your site?
I have wrangled with this question a lot over the years. With technology changes, so has my answer. Life before the Internet (LBI - my personal acronym), graphic [...]
What to look for in a web designer/developer
Note: A Web designer used to be the person who only designs the way your site looks, aka front-end work. A Web developer used to be the person [...]